How might I use Actionable in my business?

Think about the last 12 hours: how many times did you experience the push to buy a product or service? From television commercials, radio ads, newspaper and magazine ads, emails asking you to join their list, to your server at the restaurant trying to up sell you on dessert or that fancy coffee—I’m willing to […]

A couple of years ago I was introduced to the distinction between complex and complicated—one of the most useful and liberating distinctions I have ever learned. In a nutshell, complicated is predictable and knowable, even if there are a lot of steps, whereas complex is unknowable in advance. Embracing complexity allows us to let go […]